百度推广叫什么英文

Baidu promotion is called Baidu SEM (Search Engine Marketing) in English. It is a type of online advertising that allows businesses to promote their products or services on Baidu, the largest search engine in China. Baidu SEM includes various advertising formats such as search ads, display ads, and video ads, and it is a powerful tool for businesses to reach their target audience and increase their online visibility.

Search ads are the most common type of Baidu SEM advertising. They appear at the top of Baidu search results when users search for specific keywords related to the advertiser's products or services. Search ads are highly targeted and can be customized to reach specific audiences based on factors such as location, language, and device type.

Display ads are another type of Baidu SEM advertising. They appear on Baidu's network of partner websites and can be in the form of banner ads, text ads, or video ads. Display ads are effective for building brand awareness and reaching a wider audience.

Video ads are a newer type of Baidu SEM advertising that has gained popularity in recent years. They appear on Baidu's video platform, iQiyi, and can be in the form of pre-roll ads, mid-roll ads, or post-roll ads. Video ads are highly engaging and can be used to tell a brand's story or showcase its products or services.

Baidu SEM is a complex and constantly evolving field, and businesses need to have a solid understanding of the platform and its advertising options to run successful campaigns. Many businesses choose to work with Baidu SEM agencies or consultants to help them navigate the platform and optimize their campaigns for maximum ROI.

In conclusion, Baidu promotion is an essential tool for businesses looking to reach Chinese consumers online. Baidu SEM offers a range of advertising options, including search ads, display ads, and video ads, and businesses can customize their campaigns to reach specific audiences based on factors such as location, language, and device type. With the help of Baidu SEM agencies or consultants, businesses can run successful campaigns and increase their online visibility and sales.